Q & A with Rowi Singh

Rowena Singh, also known as @rowisingh on Instagram, is a Sydney based style blogger and Indian influencer. With her self-taught make up looks and unique style that merge together the roots of her ethnicity and western culture, she inspires over 71.5 thousand (and counting) people.


My mission is to not only inspire other women of colour who have shared a similar experience, but to influence anyone who wishes to diversify their look and bring a unique flare to their style.

Check out her website here.

We asked Rowi some questions on her journey, achievements and thoughts. Check it out below!

How would you describe your style and Instagram page, and do you have any advice for people who are trying to follow your footsteps?

My style is often inspired by my own Indian heritage, with my Instagram a fusion of modern and cultural aesthetics.


The content I create is authentically myself, and that’s the best advice I can give to someone looking to build their own social presence. I try keep it edgy, bold and interesting.

After a lot of hard work and many MANY selfies later, people started to take notice of my ability to fuse my traditional Indian culture with my contemporary style, picking up on the latest trends and giving it an ethnic twist.

What is your greatest achievement to date?

Working with publishers and big brands like MTV, interviewing for Buzzfeed, being featured on Snapchat Discover and The Daily Mail and working with Anastasia Beverly Hills and Fenty Beauty. For me, it wasn’t just about getting exposure, it was about representing all young brown people who are hustling hard in the creative space, and deserve far more recognition.

View this post on Instagram

🌈🌈🌈ISSA PRIDE TUTORIAL🌈🌈 Teamed up with my @mtvstyle_au family yet again to bring you this colourful Mardi Gras inspired look ❤️🧡💛💚💙 Who’s gonna try this? Make sure you tag @mtvstyle_au and @rowisingh if you do 🔥💥 @mtvaustralia #MTVstyle _______________________________________________________ #makeuptutorial#beauty#blogger#style#makeup#wakeupandmakeup#hudabeauty#anastasiabeverlyhills#fentybeauty#ABH#trendsmakeupartist#festival#festivalfashion#allmodernmakeup#makeupslaves#makeuptutorialsx0x #1minutemakeup #makeupvideos #hudabeauty #morphebrushes #inssta_makeup #fiercesociety @wakeupandmakeup @flawlesssdolls @allmodernmakeup @makeuptutorialsx0x @1minutemakeup

A post shared by ROWI SINGH⚡️🌻 (@rowisingh) on

Click to see Rowi on MTV and BuzzFeed.

What are some challenges you’ve experience along the way in achieving your goal and how did you overcome them?

The biggest challenge is “will I make it in this industry”. Whilst, it feels like I’ve achieved a lot, there’s so much more for me to accomplish. I’m also afraid to commit to my passion completely because of the uncertainty. I’m currently torn between working a full-time job in corporate because of the stability, and just letting go and pursuing my goals.

Rowi completed her degree in Commerce and Arts at the University of New South Wales in 2016 where she majored in International Business and Theatre & Performance Studies and minored in Media, Culture & Technology. She currently is a Social Media Executive for Mindshare.

Australia also has a long way to go in terms of cultural diversity in the creative space. I know there are brands out there that won’t work with me because I’m not tall, blonde, tanned and blue-eyed.

Where do you see yourself in 10 years?

An entrepreneur with multiple business ventures, still inspiring and creating to fuel my passion. I’d also like to think that what I’ll be doing in 10 years doesn’t exist because of how rapidly our world is evolving.

What are three guilty pleasures you have?

1. Keeping Up With the Kardashians


2. Cinnamon donuts


3. Sneaky glass of wine mid-week

Who are your role models and why?

I seriously look up to my dad, he’s a funny dude and super inspiring when it comes to work ethic. He also just knows a lot of things about things. Super knowledgeable and a really good supporter/mentor.

I also look up to brown queens doing amazing things – Lilly Singh (Superwoman), Rupi Kaur and Neelam Gill.


Do you have a quote or saying you live by, if so what is it?

It changes all the time but at the moment: Chop your own wood and it will warm you twice. – Henry Ford


If you could give one piece of advice to your teenage self, what would it be?

Quit plucking your eyebrows. The trend will fade, sis. 

What is your holy grail beauty product/tip for darker skin?

I love Juvia’s Place eyeshadow palettes and Fenty Beauty foundation for deeper complexions.

How has culture and being South Asian played a role in your life and what do you hope to see come out of this community?

My culture has at times made me feel alienated, but mostly empowered. I hope to see more and more strong brown women and men pursuing exactly what they want and killing it. 

As a Punjabi who grew up surrounded by Western culture, it was ridiculously easy to forget my own culture and it became imperative for me to fit into a predominantly white society.

View this post on Instagram

⚡️💥🔥 FLAME TUTORIAL 🔥💥⚡️ Tag someone who should try this👇🏽 Also tag me in your photo if you do and I’ll credit you on my story! ___ @fentybeauty PRO FILT’R longwear foundation 290 #ABHbrows dipbrow in ‘dark brown’ @morphebrushes 35b palette (yellows) @shophudabeauty desert dusk palette (blazing and saffron) @nyxcosmetics vivid brights liners (red and yellow) @lillylashes in Hollywood @anastasiabeverlyhills liquid lip in sarafine 🎶 Burn – Billie Eilish ft Vince Staples . #makeuptutorial#beauty#blogger#style#makeup#wakeupandmakeup#hudabeauty#anastasiabeverlyhills#fentybeauty#ABH#trendsmakeupartist#festival#festivalfashion#allmodernmakeup#makeupslaves#makeuptutorialsx0x #1minutemakeup #makeupvideos #hudabeauty #morphebrushes #inssta_makeup #fiercesociety @wakeupandmakeup @flawlesssdolls @allmodernmakeup @makeuptutorialsx0x @1minutemakeup

A post shared by ROWI SINGH⚡️🌻 (@rowisingh) on



If you have any more questions for Rowi, leave a comment down below. Don’t forget to SUBSCRIBE to Eka Society and tag us on Instagram to be featured.

Instagram: deshi_k


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