Sohan Judge is currently a Social Media Editor for the well-known digital media company BuzzFeed. She has previously worked in the radio broadcasting industry as a Radio Producer and Presenter at Triple H, Digital Producer at Scoopla (previously The Dirt) and Digital Content Lead at 2DayFM.
In her journey, she has met people such as Matt Damon, Delta Goodrem, Timomatic, and Jon Snow, I mean Kit Harington. Sohan completed her B.A in Communication (Journalism) at the University of Technology, Sydney in 2013. She has a cat named Kepler Davidoff 16b whom she loves a lot and does videography and photography on the side. We asked Sohan a bunch of questions and she gives us wonderful insight on her journey, achievements and thoughts. Check it out below!
View Sohan’s BuzzFeed articles here.
What do you love about being a Social Media Editor and how did you get to where you are today?
It’s a bit of a journey, actually! I never imagined I would be here. I started off doing community radio when I was 10 years old, and by the time I was a young teen I knew I wanted to turn radio presenting into a job. Things got more serious as I grew older and I was gaining a lot of experience at the local community radio station. At university I studied journalism and my first job was working as a producer at 2DayFM (a Sydney radio station for those playing along at home).
Over time, the industry changed and evolved to become more digital, and so did my role. I felt like the online work I was doing fit very well with me even though it wasn’t what I originally wanted to do. I was able to use all my skills in one place, and worked there for about four years in various roles before I moved over to work at BuzzFeed, where I am the Social Media Editor. I simply love everything about it! It allows me to be creative but I also get to crunch numbers, look at hard data, and do some problem-solving. I enjoy interacting with and understanding an audience – figuring out what floats their boat and what doesn’t. Plus, the people I work with are so awesome and smart. They inspire me and I learn from them every day.
What are some challenges you’ve experience along the way in achieving your goal and how did you overcome them?
When I was younger, the challenge was always, “will I even make it in this industry?” I knew it was a competitive field and hard to get into. No one in my family had worked in media before. I thought about studying something else at uni like law or psychology but realised if I was ever going to make it I had to give it 110%.
Do you have any advice for anyone trying to pursue a career in the social media field?
The first thing I would say is it’s never really just about social media. The online space is so diverse and it helps to have a basic understanding of all the elements that make it up. Writing, video, marketing, design, try and learn as much as you can. Don’t wait for an opportunity to fall into your lap. Create your own experience and give it 110%.
What is your greatest achievement?
I feel really proud of my ~side project~ Lunar Sequence. It’s an alias I use to do creative video work. When I started working full time, suddenly my hobby became my job and it took a while to adjust working all day and coming home to nothing. Lunar Sequence allows me to have creative goals outside of work and channel all that energy.
Who are your role models and why?
My mum and grandma. They are two strong, powerful women who inspire me every day and have constantly supported me.
Do you have a quote or saying you live by, if so what is it?
“Trust the universe”. I don’t know who said it originally, but it’s something I’ve repeated to myself throughout my life. I’ve found that if things don’t go the way I expected, it’s usually a blessing in disguise or there’s been something I need to learn from that experience. In those moments of frustration, I remind myself to trust the universe.
If you could give one piece of advice to your teenage self, what would it be?
I would probably say stop worrying so much about what other people think of you!
What is your holy grail beauty product/tip for brown skin?
Toner! Twice a day!
How has culture and being south Asian played a role in your life and what do you hope to see come out of this community?
Thanks for answering these questions, anything else you want to add?
Thanks for chatting to me!
FOLLOW SOHAN ON HER SOCIAL MEDIA
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